An unexpected bestseller, this self-help book for women who want to hook a man seems to have struck a chord with desperate American women. Fein and Schneider, whose main credentials seem to be that they are married, lay out the rules to be followed for successfully snagging a dream hunk. And these rules are hard as cast-iron--Rule Five: Don't Call Him and Rarely Return His Calls. The idea is to return to pre-feminist mind games, exploiting the male hunting urge by playing hard to get. The result seems unliberating--Rule Seventeen: Let Him Take the Lead--but it seems to be capturing female minds. Rules Girls are eyeing the phone with steely resolve, and Rules seminars are springing up nationwide. Curious bachelors have been observed studying The Rules, some frowning, others with the supercilious smile of the hunter.
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Sherrie Schneider, married, is a freelance magazine writer and former columnist for Adweek magazine.Review:
The Rules is not just a book; it's a movement. -- Time, Elizabeth Gleick
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