Selling Sin: The Marketing of Socially Unacceptable Products - Softcover

Davidson, D. Kirk

 
9781567206456: Selling Sin: The Marketing of Socially Unacceptable Products
Softcover
ISBN 10: 156720645X ISBN 13: 9781567206456
Verlag: Praeger, 2003

Inhaltsangabe

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

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Über die Autorin bzw. den Autor

D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.

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Verlag
Praeger
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
156720645X
ISBN 13 
9781567206456
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
260
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Deutschland

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9781567206128: Selling Sin: The Marketing of Socially Unacceptable Products

Vorgestellte Ausgabe

ISBN 10:  1567206123 ISBN 13:  9781567206128
Verlag: Praeger, 2003
Hardcover