Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens the gap between rich and poor nations. Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces.
This book presents what Samli calls countermarginalization, a process that includes such strategies and tactics as partnering, networking, and entrepreneurship. Samli explains how emerging countries of the world can develop their own means of growth to counter the risk of marginalization, arguing that entrepreneurship is essential and needs to be nurtured. This book provides a thoughtful source of discussion and learning, offering a new perspective on the big questions that won't just go away, despite certain efforts to ignore them.
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A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. He is also a Distinguished Fellow in the Academy of Marketing Science, for which he previously served as Chairman of its Board of Governors. An internationally recognized authority on marketing, international business, and economic development, he lectures worldwide and has taught thousands of students in a career spanning 40 years. He is the author or co-author of over 250 articles, 17 books, and 30 monographs
ong his books are Social Responsibility in Marketing (Quorum, 1992), Counterturbulence Marketing (Quorum, 1993), International Consumer Behavior (Quorum, 1994), and Empowering the American Consumer (Quorum, 2000).
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Hardcover. Zustand: Very Good. Illustrated. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 1567205127-11-1-29
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 56886102-75
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Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. An examination of the two sides of globalization - the good and the bad - and a compendium of ideas to help its potential beneficiaries, the emerging nations of the world, realize its promise. Num Pages: 200 pages, 1, black & white illustrations. BIC Classification: JFFS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 465. . 2002. Hardback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781567205121
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 185 pages. 9.50x6.50x1.00 inches. In Stock. Artikel-Nr. x-1567205127
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