Eliyahu M. Goldratt The Goal

ISBN 13: 9781565114241

The Goal

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9781565114241: The Goal

Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

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About the Author:

Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.

From AudioFile:

In a business text disguised as a novel, a remarkable cast of actors dramatizes a fascinating tale of discovery and redemption. In the story, the manager of a troubled plant learns from a mathematician turned consultant that many of his management practices and economic assumptions are faulty. After he retools his thinking, he convinces everyone else at the factory to get with the new program. The story's flow is slowed by extraneous dialogue and subplots, but it's still a good story and a captivating format for serving up the author's message--that businesses weighed down by archaic habits can be wildly profitable when fresh mathematical methods are implemented with courageous persistence. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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