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Designing Corporate Identity: Graphic Design As a Business Strategy - Hardcover

Knapp, Pat Matson

 
9781564967978: Designing Corporate Identity: Graphic Design As a Business Strategy
Hardcover
ISBN 10: 1564967972 ISBN 13: 9781564967978
Verlag: Rockport Publishers, 2001

Inhaltsangabe

Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.

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Über die Autorin bzw. den Autor

Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.

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Verlag
Rockport Publishers
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1564967972
ISBN 13 
9781564967978
Einband
Gebundene Ausgabe
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar