The "New Design" series celebrates some of the finest new graphic design talents each featured city has to offer. This city-by-city tour is the insider's guide to dozens of design firms that are making an impact on the industry.
Selected by designers for designers, the work in these pages reveals what makes graphic design tick in the city of Tokyo. Fresh, new, and filled with vitality, this is a valuable collection for all design enthusiasts, from advertising and media aficionados, to artists, educators, student, and all those with a strong interest in contemporary graphic design.
Designers and studios featured in this book include Seiju Toda, Madoka Iwabuchi, Frame Graphics, groovisions, Katsunori Aoki, Ghost Ranch Studio, Higraph Tokyo, King Cay Lab, Axis Design, and many others.
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Edward M Gomez's background is in philosophy and design. Currently based in New York, he is a former cultural correspondent for TIME in New York, Paris, and Tokyo, and senior editor of "Metropolitan Home"> A contributing editor of "Art & Antiques" magazine, Gomez has also written on art and design for the "New York Times", "Metropolis", "ARTnews", the "Japan Times", "Cond Nast Traveler", "eye", and "Raw Vision". He is one of the contributing authors of "Le dictionnaire de la civilisation japonaise" (Hazan Editions).Excerpt. © Reprinted by permission. All rights reserved.:
Rolling with the punches despite a late-1880s downtown, the unexpected antithesis of the previous decade's economic boom, Tokyo is still one of the richest financial centers on the planet, the hyperactive media capital of Japan, and, incomparably, one of the most fascinating cities in the world. It is towards this irresistible energy center that specialists in all areas of visual communications have gravitated. And it is from Tokyo that some of the most original and compelling posters, packaging, logotypes and advertising imagery anywhere have merged to make their way into local - and international - markets and to make their marks in the global village's ever more complex visual culture.
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