Retail Advertising and Promotion - Softcover

Diamond, Jay

 
9781563678981: Retail Advertising and Promotion
Softcover
ISBN 10: 1563678985 ISBN 13: 9781563678981
Verlag: Fairchild Books, 2011

Inhaltsangabe

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.

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Über die Autorin bzw. den Autor

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

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Verlag
Fairchild Books
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1563678985
ISBN 13 
9781563678981
Einband
Taschenbuch
Anzahl der Seiten
448
Kontakt zum Hersteller
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