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Retailing Principles: Global, Multichannel, and Managerial Viewpoints - Hardcover

Rose Poloian, Lynda

 
9781563677427: Retailing Principles: Global, Multichannel, and Managerial Viewpoints
Hardcover
ISBN 10: 1563677423 ISBN 13: 9781563677427
Verlag: Fairchild Books, 2013

Inhaltsangabe

This second edition is an essential companion for any student seeking a career in the world of retail. It focuses on the strategies that retailers employ to thrive in this challenging economic climate.

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Über die Autorin bzw. den Autor

Lynda Rose Poloian is now retired after teaching at Southern New Hampshire University for more than twenty-five years.

Von der hinteren Coverseite

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.

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Verlag
Fairchild Books
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1563677423
ISBN 13 
9781563677427
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
592
Kontakt zum Hersteller
EDITIONS GALLIMARD
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