Beyond Design: The Synergy of Apparel Product Development (2nd Edition)

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9781563675560: Beyond Design: The Synergy of Apparel Product Development (2nd Edition)

This practical text takes students step-by-step through the preproduction processes of
apparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.

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About the Author:

Sandra J. Keiser, MS, ESRAB, FGI, ITAA, is a Professor in the Fashion Department at Mount Mary College where she teaches courses in apparel design, trend analysis, and the apparel supply chain. She was chairperson of the Fashion Department for 22 years and continues to supervise interns and organize study tours to New York and Paris. She is a member of the International Textile and Apparel Association (ITAA) where she has served on the board and taken an active role in the ITAA Design Exhibition, and also a member of Educators for a Socially Responsible Apparel Business (ESRAB), and Fashion Group International (FGI).

Myrna B. Garner, PhD, AAFCS, ITAA, is an Associate Professor Emerita at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel. She is a member of International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), Illinois Association of Family and Consumer Sciences (IAFCS), American Society for Quality Textile and Needle Trades Division, and the American Society for Testing and Materials (ASTM) Apparel Sizing Committee.

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