Promotion in the Merchandising Environment - Hardcover

Swanson, Kristen K.; Everett, Judith C.

 
9781563675515: Promotion in the Merchandising Environment
Hardcover
ISBN 10: 156367551X ISBN 13: 9781563675515
Verlag: Fairchild Books, 2007

Inhaltsangabe

Promotion in the Merchandising Environment, second edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace.This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories/Using international examples, the book takes a global perspective. In addition to covering the role and organizational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.

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Über die Autorin bzw. den Autor

Kristen K. Swanson teaches fashion merchandising at Northern Arizona University. Professional memberships include the American Collegiate Retailing Association, International Textiles and Apparel Association and the Travel Tourism Research Association. Judith Everett is Associate Professor of fashion merchandising at Northern Arizona University, where she has been a faculty member since 1979. She is an active member of the American Collegiate Retailing Association and The Fashion Group International.

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Verlag
Fairchild Books
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
156367551X
ISBN 13 
9781563675515
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
538
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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