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Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Hardcover

Bell, Judith; Ternus, Kate

 
9781563673962: Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
Hardcover
ISBN 10: 1563673967 ISBN 13: 9781563673962
Verlag: Fairchild Books, 2005

Inhaltsangabe

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

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Über die Autorin bzw. den Autor

Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.

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Verlag
Fairchild Books
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1563673967
ISBN 13 
9781563673962
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
416
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar