Guide to Retail Success - Softcover

Inhaltsangabe

To succeed and thrive in today's complex and ever-changing marketplace retailers must develop and maintain a clear-cut focus. A Guide to Retail Success shows how to formulate a strategic business and marketing plan backed by practical and easy-to-implement steps that lay the foundation for long-term profitable growth. This book will show you how to base all decisions on your target market's perspective, choose the one basic strategic direction in which you will be distinctly superior, create a culture that nurtures and realizes the potential and talent of your entire team, harness technology to help you become highly productive, and strive to exceed your customers' expectations by adding the WOW! factor.
A Guide to Retail Success is a terrific refresher for those who have been in the industry for a while and need to reexamine their business, their customers, and their practices. It is a valuable tool for many in the retail industry, including chain store managers, independent store owners, large store executives, and professionals in related areas looking for a special insight into retailing. It is also an excellent guide for those entering the industry for the first time, or for students looking for practical education in retailing.

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