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Understanding Aesthetics for the Merchandising and Design Professional - Hardcover

Fiore, Ann Marie; Kimle, Patricia Anne

 
9781563670824: Understanding Aesthetics for the Merchandising and Design Professional
Hardcover
ISBN 10: 1563670828 ISBN 13: 9781563670824
Verlag: Fairchild Books, 1997

Inhaltsangabe

Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.

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Über die Autorin bzw. den Autor

Ann Marie Fiore is associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation. Patricia A. Kimle is a member of the Iowa Arts Council, where she teaches polymer clay and crafts classes. Her designs have been featured in such publications as Step by Step Beads, Expression, Belle Armoire and Art Jewelry.

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Verlag
Fairchild Books
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
1563670828
ISBN 13 
9781563670824
Einband
Gebundene Ausgabe
Anzahl der Seiten
464
Kontakt zum Hersteller
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Verantwortliche Person
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