The authors, once competing candidates for the position of Lieutenant Governor of Georgia, compile practical advice on winning a political campaign. They reveal details of fundraising, creating a message, and assembling staff, and discuss the role of the Internet and of business in politics and government. Interviews with experts, including Democratic Senator Dale Bumpers and Civil Rights legend Julian Bond, offer straightforward advice and occasional dirty tricks. Towery is a former state representative, three-time campaign chair for Newt Gingrich, and former CEO of a major national print communications company. Howard served 16 years in the Georgia State Senate before becoming Lieutenant Governor of Georgia in 1990. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Towery, a former Georgia congressman, and Howard, the state's former lieutenant governor, team up to offer practical advice for winning elections--everything from creating a marketing plan to crafting a message. Included are anecdotes and interviews with political experts on both sides of the aisle.
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Hardcover. Zustand: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 1563526085-7-1