The Responsive Public Library: How to Develop and Market a Winning Collection - Softcover

Baker, Sharon; Wallace, Karen

 
9781563086489: The Responsive Public Library: How to Develop and Market a Winning Collection
Softcover
ISBN 10: 1563086484 ISBN 13: 9781563086489
Verlag: Libraries Unlimited, 2002

Inhaltsangabe

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library-its collection-the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

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Über die Autorin bzw. den Autor

Age eight. Sharon Baker and her cat Sula launch "The Cool Cats Writing Club." Together they create bizarre poems, romantic songs, bohemian plays, and ridiculous sorta true stories.Age twenty-five. Sharon snares her Dream Job: Travelling Planet Earth on assignment for national/international travel magazines, publishing her life changing encounters with jaguars, seahorses, polar bears, whale sharks, orca killer whales, and a 100- year- old Shaman.Mentored by her high school guidance counselor, her Northwestern University professors, and renowned Travel Journalist Sylvia McNair, Sharon wins awards and teaches travel writing classes worldwide.Age seventy. Sharon debuts her first children's book, "Where is the Magic?" and exhibits whimsical mixed media art in galleries. She lives happily with husband Kenny Baker in Bluffton, South Carolina. Enjoy her comedy YouTube video, "May I Call You Sister?"

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Verlag
Libraries Unlimited
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
1563086484
ISBN 13 
9781563086489
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0872879119 ISBN 13:  9780872879119
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