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The Woodworker's Marketing Guide (Fine Woodworking) - Softcover

Edic, Martin

 
9781561580910: The Woodworker's Marketing Guide (Fine Woodworking)
Softcover
ISBN 10: 1561580910 ISBN 13: 9781561580910
Verlag: Taunton Press Inc, 1995

Inhaltsangabe

This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.

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Anyone who makes money from woodworking knows how hard it is to make a profit. The key to generating a steady flow of work and income is a carefully planned marketing program. This clearly focused, up-beat guide is an introduction to basic marketing for small-shop woodworkers. Martin Edic explains how to think like a marketer, set realistic goals, develop strategic plans, create impact with advertising, use direct-mail techniques, and get the most from trade and craft shows. He gives valuable tips for creating effective promotional materials and shows how to develop customer lists. In addition, he provides sample marketing plans that can be adapted to any woodworking business. With Edic's can-do approach, you can sell your work with less effort and more profit. You'll also learn to develop long-range plans to achieve both financial and professional success.

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Verlag
Taunton Press Inc
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
1561580910
ISBN 13 
9781561580910
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar