Multinational Strategic Alliances - Softcover

Here is a unique new guide to the conceptual, theoretical, and practical dimensions of multinational strategic alliances--interfirm collaborations requiring resource commitment by each party for operational efficiency, market power, or risk sharing in the short or long term. Due to the increasing importance of multinational interfirm cooperative efforts in the global marketplace, it is essential that professionals involved in international business understand how strategic alliances are formed and managed.

Multinational Strategic Alliances features salient information that promotes greater understanding about the formation of strategic alliances in a variety of settings and offers practical guidelines for managers of international firms interested in cooperative ventures. This valuable book provides vital information on interfirm partnership from various perspectives, which help theoreticians as well as practitioners to understand the motives, structures, and processes of strategic alliances. Managers will find specific guidelines on how to form strategic alliances with other firms as an effective approach to sustain competitive advantage in today's marketplace. Unique examples illustrate the pitfalls to avoid and present practical solutions to particular problems raised by corporate linkages.

While Multinational Strategic Alliances covers many areas, it focuses on these major topics:

• an evaluation of interfirm partnership
• multinational cooperation in competition
• major issues in strategic alliances
• interorganizational management patterns for multinational alliances
• multinational interfirm partnership in the electronic industry
• a multinational linkage in the leisure industry
• strategic management of multinational cooperation
• global dependence and strategic alliance
• reasons why international firms link with their competitors
• types of cooperative ventures that have proven successful, and the factors which account for their success
• kinds of international companies most involved in these cooperative ventures
• the future of international strategic alliances
  
  As the marketplace continues to become more competitive, this book is a much-needed resource for managers of international firms, international business consultants, and international business researchers. Graduate students in business administration, libraries of research and education institutions, corporate planners, and firms in a host of industries who need to develop an in-depth understanding of multinational interfirm cooperation will find this book an invaluable reference.