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Strategic Planning for the Small Business: Situations, Weapons, Objectives, and Tactics - Softcover

Rice, Craig S.

 
9781558508583: Strategic Planning for the Small Business: Situations, Weapons, Objectives, and Tactics

Inhaltsangabe

Tells how to evaluate current position, identify opportunities, threats, and objectives, select tactics, develop a marketing plan, conduct testing, perform financial analysis, and obtain financial backing

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