Global Logistics Management: A Competitive Advantage for the New Millennium - Softcover

Über die Autorin bzw. den Autor

Kent N. Gourdin is Professor of Management and Director of the Intermodal Transportation Program (1999) at the College of Charleston, South Carolina.

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Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting.

In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.