Cultural Crisis Firm - Softcover

"In The Cultural Crisis of the Firm Erica Schoenberger has produced a thoughtful and accessible book that begins to address the much neglected questions of why firms sometimes get it wrong (and sometimes disastrously wrong) when they try to respond to change in their operational environments." Michael Taylor, University of Portsmouth "The Cultural Crisis of the Firm was an enjoyable, stimulating and all--too--short read ... it should appeal both to geographers and non--geographers alike. Buy it and read it!" A.Tickell, University of Southampton "Schoenbergera s work presents a credible retheorization of the firm and the nature of industrial decline that deserves further reading and debate." Karen Bakker, University of Oxford

This is an examination of one of the most puzzling and important issues in western economic analysis -- corporate inertia in the face of known threats to survival. The book is part synthetic, part based on intensive case studies, and part theoretical.