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Contemporary Strategy Analysis: Concepts, Techniques, Applications - Softcover

Grant, Robert M.

 
9781557865137: Contemporary Strategy Analysis: Concepts, Techniques, Applications

Inhaltsangabe

The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.

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