Just as in the European Renaissance where the burst of new information was accompanied by denial, resistance, and regression, reengineering presents individuals and organizations with a dilemma. Participating in the creative process of reinventing the way work gets done inevitably destroys the existing order and creates a sense of loss and an uncertainty about where one belongs in the new order.
Corporate Renaissance addresses both sides of this dilemma by providing the tools and methods to successfully reengineer processes and by showing how to tap the creative talents of the workforce in setting the renewal agenda for the corporation.
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Kelvin Cross is a partner with Gray-Judson-Howard in Cambridge, Mass.
Kelvin Cross and John Feather are partners with Corporate Renaissance, Inc. Richard Lynch (rlynch@rbl.net) is a partner at Results-Based Leadership, Inc.
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