Blunders in International Business - Softcover

Ricks, David A.

 
9781557864147: Blunders in International Business
Softcover
ISBN 10: 1557864144 ISBN 13: 9781557864147
Verlag: Blackwell Publishers, 1993

Inhaltsangabe

The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.

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Über die Autorin bzw. den Autor

David Ricks is the Vice President for Academic Affairs at the American Graduate School for International Management, Arizona, USA.

Von der hinteren Coverseite

The first edition of this book, published in 1983 was highly successful. This edition, full of wonderful anecdotes has been significantly updated and expanded, covering mistakes and blunders from all aspects of international business including:.
* Marketing.
* Management.
* Production.
* Translation.
* Strategy.
Blunders in International Business will help increase students' understanding of international business, through learning the mistakes that others have made around the world, when introducing products to other countries.
The examples featured show just how different words can translate, with often hillarious results. For example, when translated into Swedish a brand of cereal becomes 'burned farmer'!.

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Verlag
Blackwell Publishers
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
1557864144
ISBN 13 
9781557864147
Einband
Taschenbuch
Anzahl der Seiten
140
Kontakt zum Hersteller
Wiley-Blackwell
https://www.wiley.com/en-in

Via Bruno Buozzi, 24/26,
Granarolo dell'Emilia BO,
40057
Italien

Weitere beliebte Ausgaben desselben Titels

9780631217763: Blunders in International Business (Blackwell Business S.)

Vorgestellte Ausgabe

ISBN 10:  0631217762 ISBN 13:  9780631217763
Verlag: Wiley & Sons, 1999
Softcover