Success at Life: How to Catch and Live Your Dream: A Zentrepreneur's Guide

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9781557045386: Success at Life: How to Catch and Live Your Dream: A Zentrepreneur's Guide

Cheryl Richardson, Tom Peters, and Jeffrey Fox are among the many who rave about this inspiring guide from the two self-described "zentrepreneurs" who run the unique, socially-conscious company where life and work are an interconnected adventure.

While an entrepreneur creates a business, a Zentrepreneur creates a business and a life. Rubin and Gold's unusual—and highly successful—approach to business and life invite the question: What is the secret? Their answer in a nutshell: They do what they love. Is it possible for anyone to create the life that they want? Yes, say Rubin and Gold, if they prepare their mind to do so. With humor and clarity, Rubin and Gold share their personal experiences and their philosophy, encouraging readers to resist negative feedback ("dreamkilling"), take risks, set goals, find a mentor, learn from failure, and live a life of balance and harmony.

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About the Author:

Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company's mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and company editorial "voice." The Republic of Tea headquarters are in Novato, California. Rubin resides in Clayton, Missouri, and Gold resides in Boca Raton, Florida.

From Booklist:

A decade ago, Mel and Patricia Ziegler, who also founded the Banana Republic clothing store, started the Republic of Tea, a seller of specialty teas. They formed a partnership with entrepreneur Bill Rosenweig, and the trio published The Republic of Tea: Letters to a Young Zentrepreneur (1992), a collection of enthusiastic correspondence between the Zieglers and Rosenweig that led to the start of the company. In 1994 Rubin read that book and soon ended up buying the company. Gold came aboard shortly thereafter. Calling themselves the Minister of Tea and the Minister of Travel, the pair maintained the company's quirky, New Age-ish outlook and philosophy. Adding their own slangy, hip imprint to the Zieglers' original concept, Rubin and Gold say they are now compelled to provide for others the "essence of what it takes to succeed, to live the life [one] imagine[s] and dream[s] of." Although their advice may be too mellow for coffee drinkers, they succeed in offering an alternative view of how to do business. David Rouse
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