Raising Money for Academic and Research Libraries: A How To-Do-It Manual for Librarians (How to Do It Manuals for Librarians) - Softcover

Inhaltsangabe

Fundraising plays an inreasingly large role in the day-to-day life of the library and the librarian. Here, it receives a comprehensive treatment. Chapters deal with basics like the components of a strategic development plan, working with friends groups, annual giving strategies, possible donor constituencies, and communications and media relations. Other topics include actual campaign methodologies, grants opportunities, and the foundations connection. Development personnel and a resource list round out this guide.

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