The Innovation Marathon: Lessons from High Technology Firms (Jossey Bass Business & Management Series) - Softcover

Jelinek, Mariann; Schoonhoven, Claudia Bird

 
9781555425982: The Innovation Marathon: Lessons from High Technology Firms (Jossey Bass Business & Management Series)
Softcover
ISBN 10: 1555425984 ISBN 13: 9781555425982
Verlag: Jossey-Bass Inc.,U.S., 1993

Inhaltsangabe

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.

Von der hinteren Coverseite

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage."Finally, a book that captures the rich and exciting challenges of innovation....Should be required reading for executives and academics alike."--Diana Day, professor, The Wharton School, University of Pennsylvania

Aus dem Klappentext

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Jossey-Bass Inc.,U.S.
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
1555425984
ISBN 13 
9781555425982
Einband
Taschenbuch
Anzahl der Seiten
490
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780631153924: The Innovation Marathon: Lessons from High Technology Firms

Vorgestellte Ausgabe

ISBN 10:  0631153926 ISBN 13:  9780631153924
Verlag: Wiley-Blackwell, 1990
Hardcover