Communication for Health and Behavior Change: A Developing Country Perspective (The Jossey-Bass health series) - Hardcover

Health Communication in Developing Countries A Publication of Healthcom Project, Academy for Educational Development, and the U.S. Agency for International Development This study details a practical, five-step model for communication that promotes change in existing behaviors and supports the good health practices essential for child survival in developing countries. Learn how to apply basic behavioral principles and techniques to understand how a given population supports or inhibits sound health practices; to identify where change is most needed and feasible; and to select appropriate channels for communication. Based on a twelve-year, twenty-country project funded by the U.S. Agency for International Development.

Based on the work of HealthCom, a twelve-year, twenty-country study of health care in developing countries, this book provides a practical, five-step model for promoting change in existing behaviors and supporting essential good health practices.