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From Mindless to Mindful: How to Create Memorable Service Experiences - Softcover

Fozard, Draj; Otta, Jesse

 
9781554831395: From Mindless to Mindful: How to Create Memorable Service Experiences

Inhaltsangabe

How did a former bank executive and a kid from a car wash cross paths to discover a shared passion for crafting memorable customer experiences? From Mindless to Mindful answers this question while weaving together their lessons learned over two vastly different careers. Their stories are real and compellingthey transcend boundaries between industries, the nature of businesses, and generational gaps.In todays global marketplace, products and pricing are becoming less distinguishable. Organizations are discovering that great customer service is no longer enoughit takes more. The worlds most admired organizations have progressed beyond customer service and now focus on the end-to-end experience of their customers and their employees. This book will show you how to get there.From Mindless to Mindful is for everyone. From CEO to manager to front-line employee, this book will sharpen your focus on what really matters to the people who grow your business. You will gain fresh insights on building a culture where delivering memorable customer experiences is in the heart and mind of every employee.

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Über die Autorin bzw. den Autor

Draj Fozard is a graduate of McMaster University and Mohawk College and has obtained her Net Promoter Certified Associate designation. She has over twenty years of senior leadership and customer service experience. She lives in Grimsby, Ontario.

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