Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity - Softcover

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country&;s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada&;s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada&;s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don&;t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation&;s previously underestimated assets and abilities.