Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity - Hardcover

Mandel-Campbell, Andrea

 
9781553652250: Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
Hardcover
ISBN 10: 1553652258 ISBN 13: 9781553652250
Verlag: Douglas & McIntyre Ltd, 2008

Inhaltsangabe

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

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Verlag
Douglas & McIntyre Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1553652258
ISBN 13 
9781553652250
Einband
Gebundene Ausgabe
Anzahl der Seiten
328
Kontakt zum Hersteller
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Verantwortliche Person
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