Verwandte Artikel zu The CMO of People: Manage Employees Like Customers...
The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance - Softcover
Críticas
"Peter and David have done a marvelous job showing that managing people has many parallels to managing customers. The Chief HR Officer (CHRO) and the Chief Marketing Office (CMO) have much to learn from each other. This work reinforces that HR is not about HR, but about delivering business impact. Their work offers many insightful ideas and useful tools for better managing people, a vital part of the HR agenda for future business success." --Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan; Partner, The RBL Group
Reseña del editor
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss how to create a predictable and immersive end-to-end experience for employees; how a CMO of People can overcome barriers and drive performance; why we need to structure the HR department differently; and hHow to find unconventional people to staff this unconventional model.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagDe|G Press
- Erscheinungsdatum2018
- ISBN 10 1547416637
- ISBN 13 9781547416639
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten266
Gebraucht kaufen
Zustand: BefriedigendShip within 24hrs. Satisfaction... Mehr zu diesem Angebot erfahren
EUR 23,97
Versand:
Gratis
Innerhalb der USA
Neu kaufen
Mehr zu diesem Angebot erfahren
EUR 31,62
Versand:
EUR 23,83
Von Vereinigtes Königreich nach USA
Beste Suchergebnisse beim ZVAB
Beispielbild für diese ISBN
The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 1547416637-11-1
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9781547416639-GDR
Anzahl: 1 verfügbar
Foto des Verkäufers
The CMO of People : Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware. Artikel-Nr. 9781547416639
Anzahl: 2 verfügbar
Foto des Verkäufers
The CMO of People
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Kartoniert / Broschiert. Zustand: New. Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR ca. Artikel-Nr. 218771014
Anzahl: 1 verfügbar