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Stores Don't Suck: The 5 Principles of Amazing Retail Execution - Softcover

Wong, Melissa; Baker, Jeremy

 
9781544535852: Stores Don't Suck: The 5 Principles of Amazing Retail Execution
Softcover
ISBN 10: 1544535856 ISBN 13: 9781544535852
Verlag: Houndstooth Press, 2023

Inhaltsangabe

Too many retail chains treat their brick-and-mortar stores like second-class citizens. Viewed as fulfillment channels for their “sexier” online counterparts, they become a source of frustration, shrink, and inconsistency—tough to staff and slow to react. And yet, an unforgettable store experience creates customer loyalty, drives higher revenue, and inspires the retail leaders of tomorrow.

In Stores Don’t Suck, Melissa Wong and Jeremy Baker, co-founders of Zipline, present five innovative principles of effective store communication that dramatically enhance the retail experience. Create a fully integrated system of messaging, motivating, and engaging store teams, execute your brand’s strategies with consistent precision, and provide an in-store experience like no other.

With actionable take-aways in every chapter, these revolutionary communication practices will unite your field teams—and give online-only retailers a run for their money.

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Über die Autorin bzw. den Autor

Melissa Wong is a retail veteran with more than ten years of experience in store communications at one of North America's largest retail chains. She specializes in honing store execution and driving sales by improving the way HQ communicates with store teams. As CEO and co-founder of Zipline, her mission is to transform how retail operates and make it easier for retail employees to do their jobs.

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Verlag
Houndstooth Press
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1544535856
ISBN 13 
9781544535852
Einband
Taschenbuch
Anzahl der Seiten
130
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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