Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!) - Softcover

Klinck, Bobby

 
9781544527376: Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!)
Softcover
ISBN 10: 1544527373 ISBN 13: 9781544527376
Verlag: Lioncrest Publishing, 2022

Inhaltsangabe

Email marketing sucks...at least the way most marketers do it.

Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.

But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?


In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.

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Über die Autorin bzw. den Autor

Sometimes you need an outsider to shake things up-Bobby Klinck definitely fits this bill. He's not classically trained as a copywriter, and no one has paid him to trick out a funnel. Since reimagining his approach to email marketing in 2018, Bobby's weekly emails have become cult favorites. Even when selling the most boring thing ever (legal templates), people begged for his promotional emails. Bobby lives in Washington, DC, where he spends his days annoying his business team and his nights and weekends annoying his wife and daughter.

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Verlag
Lioncrest Publishing
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1544527373
ISBN 13 
9781544527376
Einband
Taschenbuch
Anzahl der Seiten
266
Kontakt zum Hersteller
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