Inhaltsangabe
At some point, whether you’re ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It’s not a question of if a crisis will hit but when. When it does, there’s no time to stop and strategize.
What’s your plan for survival?
Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first strategists to successfully navigate crises in the digital world, Wesley has discovered thirteen rules for managing every communications crisis. In Under Fire, he shares these rules and provides an inside look at the scandals that helped him define a proven system for weathering every type of storm. You need a crisis communications strategy now, before you actually have to use it. No matter the industry you’re in or the type of business you run, Under Fire is the framework that will enable you to be nimble, aware, and prepared for anything that comes your way.
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Über die Autorin bzw. den Autor
Wesley Donehue is a political consultant, digital marketer, investor, and host of Under Fire, his podcast about crisis, cancel culture, and brand reputation. A trusted advisor, he helps corporations navigate potentially disastrous situations. Wesley operates the brand reputation and crisis communication firm Laurens Group and is the founder of Push Digital, the nation's winning Republican digital agency. He works with political committees and issue advocacy groups as one of the country's preeminent digital strategists, serving politicians including Senator Lindsey Graham, Senator Marco Rubio, and Congressman Trey Gowdy. Wesley lives in South Carolina with his wife, Elizabeth, and their three sons. For more information, visit wesleydonehue.com.
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Under Fire: 13 Rules for Surviving Cancel Culture and Other Crises
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Lioncrest Publishing (edition ), 2022
ISBN 10: 1544527233
ISBN 13: 9781544527239
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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | At some point, whether you're ready or not, a reputational crisis will strike. It will threaten every aspect of your business and seep into parts of your personal life. It's not a question of if a crisis will hit but when. When it does, there's no time to stop and strategize.What's your plan for survival?Communication strategist Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. One of the first strategists to successfully navigate crises in the digital world, Wesley has discovered thirteen rules for managing every communications crisis. In Under Fire, he shares these rules and provides an inside look at the scandals that helped him define a proven system for weathering every type of storm. You need a crisis communications strategy now, before you actually have to use it. No matter the industry you're in or the type of business you run, Under Fire is the framework that will enable you to be nimble, aware, and prepared for anything that comes your way. Artikel-Nr. 39020650/1
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