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Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value - Softcover

King, Richard; Pearce, Bryony

 
9781544526607: Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
Softcover
ISBN 10: 1544526601 ISBN 13: 9781544526607
Verlag: Product Marketing Alliance, 2022

Inhaltsangabe

Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.

Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.

Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

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Über die Autorinnen und Autoren

Richard King is the Founder & CEO at Product Marketing Alliance, the number one product marketing community. In just two years, the PMA has grown to 60,000+ members, boasting multiple accredited certifications and partnering with renowned brands like Microsoft, TikTok, Salesforce, Gong, Intuit, and Google.

Bryony Pearce is the Alliance's Chief Marketing Officer. She's been with the company since day one and has built the content, course, and membership offering from the ground up. Establishing key definitions, frameworks, and standards, Bryony has been a key proponent behind PMA's mission: elevating the role of product marketing.

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Verlag
Product Marketing Alliance
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1544526601
ISBN 13 
9781544526607
Einband
Taschenbuch
Anzahl der Seiten
206
Kontakt zum Hersteller
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