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Inhaltsangabe
You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.
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Über die Autorin bzw. den Autor
One of the top marketing minds in the country, Dave Gerhardt helps businesses with brand building and marketing strategy. Dave is the founder of DGMG, his marketing consulting firm, and was Chief Marketing Officer at Privy and Chief Brand Officer at Drift. A guest lecturer at Harvard Business School, Dave has traveled the world speaking and coaching marketing teams and startup founders. He lives with his family in Burlington, Vermont. Learn more about working with Dave at davegerhardt.com.
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Founder Brand : Turn Your Story into Your Competitive Advantage
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Lioncrest Publishing 11 F, 2022
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Paperback. Zustand: Very Good. Founder Brand: Turn Your Story Into Your Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781544523408
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Zustand: Very Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Shows some signs of wear but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-U-031-01718
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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Lioncrest Publishing 02/b /11 F, 2022
ISBN 10: 1544523408
ISBN 13: 9781544523408
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Founder Brand: Turn Your Story Into Your Competitive Advantage
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