Winner of nine national and international book awards, including “Best Business Book”
in 2021 and 2022
How do leading companies win by changing the game? Established businesses like
Amazon, Starbucks, and Tesla and emerging players like Halo Top and Seedlip have a secret
system for winning. These and other “Transcender” companies do NOT play the traditional
brand game that every other company plays; they create their own game and force competitors
to play by their rules.
Brands Don’t Win reveals the proven, practical three-step Transcender System that leading
companies use to transcend their rivals and own their markets. Learn step-by-step how to use
and apply the Transcender System, considered by top executives to be the world’s most
powerful winning system for companies and their products.
Brands Don’t Win is an Amazon #1 Bestseller and has won nine national and international
book awards, including:
Brands Don’t Win has been featured in the Top Reading Lists in Forbes Magazine, Inc.
Magazine, and Entrepreneur Magazine as well as other leading business media outlets and
podcasts.
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Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents.Over 15,000 professionals have participated in his firm's competitive simulations ("business war games"), Transcender System training workshops, Transcender System seminars, and speaking engagements. Learn more at DrStanBernard.com.
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Taschenbuch. Zustand: Neu. Neuware - How do leading companies win by changing the game Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other 'transcender' companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Artikel-Nr. 9781544522319
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