A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Softcover

Joseph F. Hair, Jr.; G. T. Hult; Christian M. Ringle; Marko Sarstedt

 
9781544396408: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Softcover
ISBN 10: 1544396406 ISBN 13: 9781544396408
Verlag: SAGE Publications, Inc, 2021

Inhaltsangabe

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Über die Autorin bzw. den Autor

Joseph F. Hair, Jr. is Cleverdon Chair of Business, and director of the PhD degree in business administration, Mitchell College of Business, University of South Alabama. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. Joe was recognized by Clarivate Analytics from 2018 through 2024 for being in the top 1% globally of all business and economics professors based on his citations and scholarly accomplishments, which exceed 550,000 over his career. He has authored more than 145 editions of his books, including Multivariate Data Analysis (8th edition, 2019; cited 240,000+ times), PLS-SEM  Primer (4th edition; 2026); Advanced PLS (2nd edition, 2024); MKTG (14th edition, 2024); Essentials of Business Research Methods (5th edition, 2024); Essentials of Marketing Analytics (2nd edition, 2025); and Essentials of Marketing Research (6th edition, 2026). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the Year. As a popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America. He has a forthcoming book on Sales Analytics (Sage 2026).

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The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1544396406
ISBN 13 
9781544396408
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
384
Kontakt zum Hersteller
Sage Publications
https://knockknockstuff.com/

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Bulgarien