The Myth of Experience: Why We Learn the Wrong Lessons, and Ways to Correct Them - Hardcover

Emre Soyer is a behavioral scientist and an entrepreneur. After working in and establishing several startups, he has completed his PhD in behavioral decision making. Since then, he has been conducting research and working with a variety of companies and sectors, building tools and methods to improve individual and team decisions. He's also been collaborating with business schools, including INSEAD and ESSEC in France, Cass Business School in the United Kingdom, TUM in Germany, SDA Bocconi and Politecnico di Milano in Italy, USI and St. Gallen in Switzerland, and Ozyegin University in Turkey. He currently lives in Istanbul, Turkey.

Robin Hogarth became hooked in his twenties on questions involving how people make decisions. That fascination still exists five decades later and has led to a career that, sparked by a PhD at the University of Chicago, involved academic positions at INSEAD in France, the University of Chicago, and Pompeu Fabra University in Barcelona, where he is currently an emeritus professor. He has published a wide range of studies on judgment and decision-making in leading scholarly journals and several books (including Educating Intuition, 2001). He has advised and inspired generations of researchers in the field of judgment and decision-making. He currently lives in Barcelona, Spain.