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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - Hardcover

Collins, Marcus

 
9781541700963: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Hardcover
ISBN 10: 1541700961 ISBN 13: 9781541700963
Verlag: PublicAffairs, 2023

Inhaltsangabe

USA Today Bestseller

The architect of some of the most famous ad campaigns of the last decade marshals his expertise and “elegantly friendly writing style” (The Wall Street Journal) to reveal how our perspective is influenced by culture

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. 

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.

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Über die Autorin bzw. den Autor

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. He lives in Ann Arbor, Michigan.

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Verlag
PublicAffairs
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1541700961
ISBN 13 
9781541700963
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
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Verantwortliche Person
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