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Inhaltsangabe
One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian
From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.
Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.
Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
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Über die Autorin bzw. den Autor
Adam Kucharski is an associate professor and a Sir Henry Dale fellow at the London School of Hygiene and Tropical Medicine, where he works on analysis of infectious disease outbreaks. The author of The Perfect Bet, he lives in London.
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Zustand: Bueno. : En 'The Rules of Contagion', el epidemiólogo Adam Kucharski explora cómo se propaga todo, desde ideas e infecciones hasta crisis financieras y noticias falsas. A través de ejemplos que incluyen la violencia armada y la manipulación en línea, Kucharski revela cuánto nos equivocamos sobre el contagio y lo sorprendente que es la ciencia real. Este libro es una guía esencial para comprender la vida moderna y cómo podemos influir en la propagación de información y comportamientos. EAN: 9781541674318 Tipo: Libros Categoría: Negocios y Economía|Tecnología|Salud y Bienestar|Ciencias Título: The Rules of Contagion Autor: Adam Kucharski Editorial: Basic Books Idioma: en Páginas: 352 Formato: tapa dura. Artikel-Nr. Happ-2025-06-05-c17c72ed
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The Rules of Contagion: Why Things Spread--And Why They Stop
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Basic Books, 2020
ISBN 10: 1541674316
ISBN 13: 9781541674318
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