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Inhaltsangabe
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
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Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1538705591I4N10
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1538705591I4N10
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
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Grand Central Publishing, 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Verlag:
Grand Central Publishing, 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Verlag:
Grand Central Publishing, 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Hardcover
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1538705591I4N10
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