Emotion By Design: Creative Leadership Lessons from a Life at Nike - Hardcover

Hoffman, Greg

 
9781538705599: Emotion By Design: Creative Leadership Lessons from a Life at Nike
Hardcover
ISBN 10: 1538705591 ISBN 13: 9781538705599
Verlag: Twelve, 2022

Inhaltsangabe

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
 
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

  • Creativity is a Team Sport
  • Dare to be Remembered
  • Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. 
 
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

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Über die Autorin bzw. den Autor

Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
 

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Verlag
Twelve
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1538705591
ISBN 13 
9781538705599
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781847943545: Emotion by Design: Creative Leadership Lessons from a Life at Nike

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ISBN 10:  1847943543 ISBN 13:  9781847943545
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