Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods - Hardcover

Lim, Young Joon

9781538197868: Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Hardcover

ISBN 10: 1538197863 ISBN 13: 9781538197868

Verlag: Rowman & Littlefield, 2024

Alle Exemplare dieser ISBN-Ausgabe

1 Gebraucht

Von EUR 103,52

0 Neu

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

�ber die Autorin bzw. den Autor

Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.