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Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Hardcover

Blakeman, Robyn

 
9781538101049: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Hardcover
ISBN 10: 1538101041 ISBN 13: 9781538101049
Verlag: Rowman & Littlefield, 2018

Inhaltsangabe

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans

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Über die Autorin bzw. den Autor

Robyn Blakeman is associate professor of Advertising Design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.

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Verlag
Rowman & Littlefield
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1538101041
ISBN 13 
9781538101049
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
368
Kontakt zum Hersteller
Rowman & Littlefield
https://rowman.com/

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Lanham
MD
20706
USA
Verantwortliche Person
Nicht verfügbar