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Business Analytics: Combining data, analysis and judgement to inform decisions - Softcover

Mary E. Gordon

 
9781529796117: Business Analytics: Combining data, analysis and judgement to inform decisions
Softcover
ISBN 10: 1529796113 ISBN 13: 9781529796117
Verlag: SAGE Publications Ltd, 2023

Inhaltsangabe

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.

Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.

Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt

Suitable for undergraduate and postgraduate students studying business analytics.

Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.

Von der hinteren Coverseite

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.

Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.

Key features include:
¿ Analytics in Practice vignettes show how data and analytics have been applied in real organisations
¿ Video interviews with industry professionals bring examples to life
¿ A running case study and accompanying dataset allow you to apply what you have learnt

Suitable for undergraduate and postgraduate students studying business analytics.

Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1529796113
ISBN 13 
9781529796117
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
SAGE Publications
orders@sagepub.co.uk

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