Consumer Behaviour - Hardcover

Sethna, Zubin

 
9781529754063: Consumer Behaviour
Hardcover
ISBN 10: 1529754062 ISBN 13: 9781529754063
Verlag: SAGE Publications Ltd, 2023

Inhaltsangabe

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.

This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.

This textbook is essential reading for all students studying Consumer Behaviour.

Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

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Über die Autorin bzw. den Autor

Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent’s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1529754062
ISBN 13 
9781529754063
Einband
Tapa dura
Auflage
5
Anzahl der Seiten
616
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781529754056: Consumer Behaviour

Vorgestellte Ausgabe

ISBN 10:  1529754054 ISBN 13:  9781529754056
Verlag: SAGE Publications Ltd, 2023
Softcover