Verwandte Artikel zu Strategic Digital Transformation: Theory and Practice

Strategic Digital Transformation: Theory and Practice - Softcover

Marc K. Peter; Johan P. Lindeque

 
9781529691559: Strategic Digital Transformation: Theory and Practice
Softcover
ISBN 10: 1529691559 ISBN 13: 9781529691559
Verlag: SAGE Publications Ltd, 2025

Inhaltsangabe

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

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Über die Autorin bzw. den Autor

Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

Von der hinteren Coverseite

This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.

With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1529691559
ISBN 13 
9781529691559
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
376
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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