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Copywriting Third Edition: Successful writing for design, advertising and marketing - Softcover

Shaw, Mark; Lingwood, Gyles

 
9781529420241: Copywriting Third Edition: Successful writing for design, advertising and marketing
Softcover
ISBN 10: 1529420245 ISBN 13: 9781529420241
Verlag: Laurence King Publishing, 2022

Inhaltsangabe

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

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Über die Autorin bzw. den Autor

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

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Verlag
Laurence King Publishing
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1529420245
ISBN 13 
9781529420241
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Hachette UK, Hachette Ireland
info@hbgi.ie

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