Excerpt from Text and Cases in Marketing: A Scientific Approach
With the exception of 1-3, 2-2, 2-3, 2-4, 2-10, 3-6, 3-10, 4-1, 4-4, 4-9, 5-1, 5-4, 5 - 5, 6-1, 6-8, and 6-9, all cases in this book have been individually copy righted by the President and Fellows of Harvard College. They are reprinted here by Special permission and may not be reproduced in whole or in part without the written permission of the President and Fellows of Harvard College.
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